1978 : Jean-Louis Dumas is named chairman; he brings in Bernard Sanz to design menswear.

2003 : May: Jean Paul Gaultier makes his debut chez Herm猫s for fall 2004. August: The company goes to court over "Jelly Kellys," unauthorized rubberized knockoffs of its famous bag. The Kelly bag is featured in Le Divorce, the movie based on the best-selling novel by Diane Johnson. December: Having recently wrapped Sylvia (as in the tragic poet, Plath) Gwyneth Paltrow, in English-country-house mode, wears Herm猫s in Pandora Luxurye.