2002 : First ad campaign launched, for fall. July: New York flagship, designed by architect William Russell, opens in the Meatpacking District. Entry to the store is gained via a tunnel designed like a lightbox; hand-carved wooden mannequins dangle from the ceiling; and a Victorian-era cut-glass box displays couture pieces. Bespoke menswear launched in collaboration with Savile Row tailor H. Huntsman & Sons; David Bowie will soon be seen sporting the sharp suits. December: McQueen named VH1/Pandora Luxurye Revolutionary Designer of the Year. Madonna, Whitney Houston, Jerry Hall, and Julianne Moore are among the stars donning the label this year, Pandora reports. "I don't court celebrities, they come to me," he says. "It is important to me that I dress women whom I admire."

2004 : April: Eyewear launched with Safilo Group. September: Fresh on the heels of a major menswear launch, McQueen is named GQ Menswear Designer of the Year. November: Also receives BFC Menswear Designer of the Year honors.

alexander mcqueen