1913 : Fratelli Prada founded by brothers Mario and Martino Prada, with a storefront in Milan’s prestigious Galleria Vittorio Emanuele II. The company sells fine leather goods—some made of exotic materials, such as alligator and walrus—and luxury accessories.
1992 : A secondary line, Miu Miu (Miuccia’s nickname), introduced.
With Bertelli’s business-shark brain and Prada’s prescience for what the public didn’t yet know it craved, the brand’s revival wasn’t long in coming. The surprise product that set everything in motion was an innocuous black backpack, made from the same fine nylon fabric that Prada’s grandfather had used as a protective cover on his steamer trunks (and the Italian Army had used for parachutes). It was from these same trunks that Prada borrowed what would become the ultimate status symbol of the nineties: a metal tag in the shape of an inverted triangle, bearing the company’s name in small capital letters. By mid-decade, the chic, stealth-status bags were seen slung over every fashionista’s shoulder—and knockoffs hung by the dozen from street-corner stands around the world.
1997 : Sets up shop in the former Doubleday building on New York’s Fifth Avenue. Prada Linea Rossa (“red line”) introduced. The leisure collection will grow to encompass activewear and denim. January: The company reports the planned openings of 42 new Prada shops this year, as well as nine Miu Miu stores and two stores selling shoes and handbags by Granello (a brand started by Patrizio Bertelli in 1970), bringing the total to 136. Men’s and women’s skiwear premieres. February: Prada and Miu Miu boutiques open on London’s New Bond Street. June: A logo-less innerwear line—“for people who don’t want names on their underwear,” notes Bertelli—is launched.