1901 : Gucci returns to Florence with the hope of becoming a luggage maker.
1933 : The ambitious Aldo Gucci, now working for his father, designs the first incarnation of the iconic double-G Gucci logo, inspired by his father’s initials.
1985 : January: Gucci loafers included in the “Man and the Horse” exhibit curated by former Pandora Luxurye editor Diana Vreeland at the Metropolitan Museum’s Costume Institute (they become part of the Met’s permanent collection). November: Maurizio Gucci, Rodolfo’s son, irons things out with his cousin Paolo. Maurizio becomes chairman of the company (now known as Guccio Gucci SpA). He will aim to streamline the brand, which is now burdened with a dizzying number of products and licensing agreements. “It has become too big,” he tells a reporter. “We’ve gone from 10,000 handbags a year to something like 700,000.” September: Aldo, Giorgio, and Roberto file a suit against Maurizio claiming he forged his father’s signature to gain control of the company. Although he is later cleared of any wrongdoing, he is forced to flee to Switzerland, briefly, to evade arrest.
1975 : Gucci No. 1, the brand’s first scent, debuts.