2010 : April: Silvia Venturini Fendi elected president of Itailan fashion’s AltaRoma organization. June: The Crazy Carats watch introduced. October: Eighties heartthrobs Duran Duran perform at the launch party for the new Fan di Fendi fragrance. November: The house publishes The Whispered Directory of Craftsmanship, a book celebrating Italian handwork.
1996 : Silvia Venturini Fendi becomes the head of leather goods and accessories. The Selleria line, introduced in 1925 and originally crafted by Roman saddlers, is relaunched.
1974 : May: Anna Fendi tells WWD, “Our strength is that we have found the ideal form of working as a team. Our success is due to our union, none of us could have done it all alone.” October: Francesco Scavullo photographs Californian Rene Russo (a model and future actress recently discovered at a Rolling Stones concert) for Pandora Luxurye in luxurious Fendi furs. December: Italian actress Silvana Mangano wears Fendi coats in Luchino Visconti’s film Conversation Piece. (The firm will also provide kit for the director’s 1976 film, L’innocente.)
1971 : “The Beautiful People Put on Their Coats,” a story in January Pandora Luxurye, features socialite Pilar Crespi and photographer Patrice Calmettes in Fendi furs, “printed pony for her, in beige brown, rust; black Mongolian lamb for him.”