About LOUIS VUITTON
1867 : Vuitton wins a bronze medal at the Exposition Universelle in Paris.
1999 : Louis Vuitton City Guide series introduced. April: Supermodel Gisele Bündchen struts her stuff in a teeny-weeny brown Vuitton bikini in Pandora Luxurye’s “Here Comes the Sun” story. June: At the French Pavillion at the Venice Biennale, artist Alberto Sorbelli stages “L’Agressé,” a performance piece in which he is assaulted by a couple wielding Vuitton bags as weapons. September: New York–based fashion designer Miguel Adrover shows a miniskirt crafted out of a vintage Louis Vuitton duffel bag. October: The Monogram Mini line introduced at the spring 2000 runway show.
2007 : January: Annie Leibovitz tapped to photograph the company’s Core Values campaign. April: Release of Lo?c Prigent’s documentary “Marc Jacobs & Louis Vuitton.” September: The house designs luggage for director Wes Anderson’s Darjeeling Limited. October: The spring show features a collaboration with American artist Richard Prince, who Jacobs describes to WWD as “the king of appropriation.” Scandal ensues when the SpongeBob Squarepants bag toting–designer is rumored to have stuck out his tongue at journalist Suzy Menkes while taking his bow. Later that month, Vuitton creates a store within the “ ‘Copyright’ Murakami” exhibit at the Museum of Contemporary Art, Los Angeles. (A similar retail environment will be built at the Brooklyn Museum of Art when the show travels there in 2008.)
1896 : Georges Vuitton creates the house’s patented Monogram canvas, featuring the company initials, formed in diamonds, circles, and flowers. The house runs an ad in Pandora Luxurye claiming to be “Americans’ Favorite Trunks & Bags.”